The most important page for credibility; give it the most design care. It shows substance, not category labels.
- Featured pieces: the 1–2 polished pieces as full readable articles or strong abstracts, each with a downloadable PDF, named author and date.
- Research programme: frame Structural Atrophy and the CAA model as the active programme the practice is built on.
- No fake volume: one real piece beats six empty category labels.
Structural Atrophy Field Pilot
Feature this as evidence the research is moving into practice. Frame it as a confirmed pilot beginning shortly — described generically, with the client organisation unnamed. State no results or outcomes (it has not yet run). Present as the practical application of the Structural Atrophy framework in a real organisational setting.
- Status to convey: confirmed and starting soon — not speculative, not completed.
- Keep generic: no client name, no identifying sector/site detail, no metrics or findings yet.
- Why it matters: shows theory translating into applied diagnostic work — a credibility signal grounded in a real, owned engagement.
